Brand Breakdown
Is Rhode Skin a Clean Beauty Brand?
Rhode has quickly become one of the most talked-about skincare brands, earning a loyal following for its minimalist approach, sleek packaging, and focus on healthy, glowing skin. But beyond the marketing, how do the ingredients actually measure up?
At OhDaisey, we evaluate brands by looking past the claims on the front of the bottle and examining what’s inside the formula. We review ingredient lists against our clean beauty standards, highlighting both the ingredients we love and the ones we’d prefer to see replaced.
The Rhode Brand Story
If you are unfamiliar with Rhode Skin, this is Hailey Bieber’s skincare company which was launched during the summer of 2022. Hailey has taken the internet by storm from her donut glazed skin to nails, which is no surprise she partnered with Krispy Kreme for her most recent campaign. Her “clean girl” aesthetic can be seen all over instagram and pinterest, much of which she prides in is from her beauty brand.
Is Rhode Skincare as clean as they claim to be? We reviewed the brand to find out.
What Rhode Claims About their Ingredients
Rhode states their products are formulated with high global standards and are developed in partnership with our team of award-winning dermatologists and chemists to bring you “clean, wearable products that glaze your skin with goodness.” “Though we are direct-to-consumer, our ingredient lists are in line with the clean standards specified by third-party retailers such as Sephora and ULTA.”
They state their formulations are “for sensitive skin, our skincare uses high-performance ingredients at efficacious levels to hydrate the skin barrier and give you a glazed finish.”
Ingredients of Rhode
Rhode focuses on science-backed, minimalist skincare with strong barrier-support ingredients and fragrance-free formulations. While we appreciate the brand’s transparency and simple formulas, the use of Phenoxyethanol in several products prevents it from meeting OhDaisey’s highest clean beauty standard.
Overall, it’s a thoughtfully formulated brand with relatively few ingredient concerns compared to many mainstream skincare lines.
Anything We'd Change?
Honestly, not much for how big of a brand it is. Obviously, we would love to see the removal of any chemicals that may be harmful to the body but outside of that, it’s not bad.
Our only recommendation would be replacing phenoxyethanol with a preservative system that better aligns with our clean beauty standards. It’s a relatively small change, but one that would make an already thoughtfully formulated brand even stronger.
Our Verdict
While Rhode is not the worst skincare brand we have reviewed, we don’t think it is worth it. We believe this brand is trying to capitalize on a cash grab of the “clean beauty” market that has been sweeping the headlines, which a lot of celebrities fall accustom to.
A lot of their ingredients, while may be safe, are manufactured or synthetic, to which we dislike. We believe there are better and cleaner brands that offer better results.
Overall, due to limited toxicities, we would recommend this Brand, with some precautions.
At a Glance
Founded: 2022
Cruelty Free/ Vegan: Is considered cruelty free and vegan.
Certified Organic: Not certified organic
Parent Company: Acquired. by e.l.f. Beauty
Manufactured: Unknown
Sustainability: Rhode’s bottles, tubes, caps are made with post-consumer recycled (PCR) materials and their boxes are made in a “zero-waste” environment. They also offer a complimentary recycling program where you can ship back at least 3 empty products.
Giving Back: Rhode does have a give back program called Rhode Futures Foundation. They partner with three organizations: Accion Opportunity Fund, Black Mamas Matter Alliance, and the LIFT Family Goal Fund. Rhode has committed a minimum of 1% of sales to support their efforts and the women they serve.
Oh Daisey Rating
Due to limited toxicities, we would recommend this Brand with some precautions.
Where to Start
Curious where to begin? These are the products that stood out based on ingredient quality, formulation and overall usability.