Moxie and Muse

The beginning...
After many years in the hair industry and owning my first salon when I was 22 years old, I decided to take a break. Despite my deep passion for creating amazing hair, the toxic chemicals in the product just became too much and I wanted a new challenge. I spent 5 years working and learning from other industries and then raising my first daughter Elaina. She triggered something in me to want to source cleaner, kinder, ethical beauty, hair and lifestyle products. I always dreamt of having a salon again, but taking everything I knew about a typical salon environment, products and culture and flipping it on its head.

I searched high and low for clearer products and in 2017 I finally came across OWAY (Organic Way) in Italy. This company blew my mind at the lengths they went to, to reduce the impact on the environment, sourcing ethical ingredients, and using biodynamic farming methods to produce the most amazing hair, beauty and lifestyle products with incredible results. I was hooked, and 9 weeks later we opened the doors to Moxie & Muse.

Moxie was a term I heard in old films I watched with my grandad, it describes a person with gumption, courage, spirit and determination, someone who walks to the beat of their own drum. The Muse represents artistic expression and creativity. There is a Frida Kahlo quote that rings true for me, ‘ I am my own muse, I am the subject I know best. The subject I want to know better.’ My dream is to create a space where you feel you are both the Moxie and the Muse of your own story.

The Moxie & Muse Team’s hope is to enlighten and inspire like-minds seeking more. There are kinder ways to colour hair, practice self care and treat yourself.