Primally Pure is a natural, clean beauty brand that has quickly gained a dedicated following for its commitment to high-quality, non-toxic skincare products. Founded by Bethany McDaniel in 2015, the brand emerged from a personal journey toward better skin health. McDaniel, who was struggling with hormonal acne and irritation from conventional skincare products, began creating her own natural beauty solutions. She started with her now-popular Primally Pure Deodorant, which was initially formulated in her kitchen as a safer, more effective alternative to the chemical-laden deodorants on the market.
Primally Pure claims to use only clean, non-toxic, and effective ingredients that are naturally derived and ethically sourced. The brand prioritizes simple formulations, transparency, and the use of sustainable and organic ingredients wherever possible. Their goal is to create skincare products that are not only safe and gentle but also nourishing and high-performing. By focusing on holistic wellness, they combine natural botanicals with modern skincare science to create products that support healthy skin without the use of harmful chemicals or additives.
Primally Pure prides itself on using only high-quality, non-toxic ingredients. A quick look at their ingredient list shows an emphasis on natural oils, butters, and botanical extracts—things like coconut oil, jojoba oil, and lavender. Additionally, Primally Pure avoids the common synthetic ingredients that many clean beauty advocates wish to avoid, such as parabens, sulfates, and artificial fragrances.
Their ingredient list is spectacular!
Based on its transparency, sustainable sourcing, and natural formulations, yes, Primally Pure can be considered a true clean beauty brand. The company has made a concerted effort to avoid harmful chemicals and ingredients, opting instead for naturally derived alternatives that are safe for both your skin and the environment. The brand’s commitment to organic, ethically sourced ingredients, coupled with their environmentally conscious packaging, sets them apart from brands that make less transparent claims about their clean beauty credentials.
We would recommend this Brand.
Primally Pure uses glass and recyclable materials for their products. They also partner with Pact to help return and recycle any empty bottles.
Primally Pure has been involved in charitable giving, particularly in ways that align with their brand values of holistic wellness, sustainability, and community support. While they don’t have a publicized list of ongoing partnerships with specific charities like some larger brands, they have been known to support causes and organizations that reflect these values, especially through donations of products and involvement in cause-related events.
Primally Pure is not considered cruelty free and/or vegan.
While Primally Pure is not a certified “organic” brand, many of its products feature organic ingredients.
Primally Pure is not owned by a parent company.
Primally Pure’s products are manufactured in Southern California.
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