Terminology of the Beauty Industry

Greenwashing: the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service or technology.

Today as a society, we are moving toward a cleaner and more natural way of life, which is amazing! We are going back to mother earth to help us provide a deeper and more meaningful response to sustainability and beauty. And what moves with us is the industry’s trend of labeling. Have you heard of the term “greenwashing”? It’s the way in which companies label their products to make us, the consumers, think we are either doing something better for the planet or for our health, when in reality there is no difference between the “green looking tube” on the shelf and the red tube.